Audi AG (German: [ˈʔaʊ̯diː ʔaːˈgeː] (
listen)) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.
Audi AG[1]
Audi head office in Ingolstadt
Public, AktiengesellschaftTraded asFWB: NSUIndustryAutomotivePredecessorAuto Union GmbH
NSU Motorenwerke AGFoundedHistoric
Zwickau, Germany
(25 April 1910; 107 years ago)[2]
Modern-era
Neckarsulm, Germany
(1 January 1969; 49 years ago)[3]FounderAugust Horch[2]HeadquartersIngolstadt, Germany
Number of locations
11 production facilities in 9 countries[4]
Area served
Worldwide
Key people
Rupert Stadler, Chairman of the Board of Management
Marc Lichte, Head of Design
Ulrich Hackenberg, Head of Technical Development
ProductsLuxury vehicles
Production output
2,024,881 units[5]Revenue €58.42 billion (2015) [6]
€4.836 billion (2015)[6]Profit €4.297 billion (2015)[6]Total assets €16.832 billion (2009)Total equity €3.451 billion (2009)OwnerVolkswagen Group (99.55%)
Number of employees
Audi Hungaria Motor Kft.
Websitewww.audi.comFootnotes / references
Audi History: Chronicle,[7] 2011 Annual Financial Report[8]
The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz.[9]After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.
The company name is based on the Latintranslation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology". However, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and have not used the slogan since 2016.[10] Audi, along with BMW and Mercedes-Benz, are among the best-selling luxury automobile brands in the world.[11]
Roll no : 46
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