Harley-Davidson
Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.
Harley-Davidson, Inc.
Type
Public companyTraded asNYSE: HOG
S&P 500 ComponentFounded1903; 115 years agoFounderWilliam S. Harley
Arthur Davidson
Walter Davidson
William A. DavidsonHeadquartersMilwaukee, Wisconsin,
U.S.
Key people
Matthew Levatich, (Presidentand CEO)ProductsMotorcycles
Production output
 260,289 units (2016)[1]Revenue US$ 5.997 billion (2016)[2]
Operating income
 US$ 1.049 billion (2016)[2]
Net income
 US$ 692.2 million (2016)[2]Total assets US$ 9.890 billion (2016) [3]Total equity US$ 1.920 billion (2016)[3]
Number of employees
est. 6,400 (2017)[4]SubsidiariesHarley-Davidson EMEA
Harley-Davidson Brazil
Harley-Davidson India
Harley-Davidson AsiaWebsitewww.harley-davidson.com
One of two major American motorcycle manufacturers to survive the Great Depression (along with Indian),[5] the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1974-1978 and Buell 1987-2009), periods of poor economic health and product quality, as well as intense global competition,[6] to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide as well as a company-sponsored brand-focused museum.
Noted for a style of customization that gave rise to the chopper motorcycle style,[7] Harley-Davidson traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cm³ and has broadened its offerings to include its more contemporary VRSC (2002) and middle-weight Street (2015) platforms.
Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Milwaukee, Wisconsin; Kansas City, Missouri; Manaus, Brazil; and Bawal, India, and markets its products worldwide.
Besides motorcycles, the company licenses and markets merchandise under the Harley-Davidson brand, among them apparel, home decor and ornaments, accessories, toys, and scale figures of its motorcycles, and video games based on its motorcycle line and the community.
Roll no :50
Comments
Post a Comment